Paid Social Execution

✅ Building and launching ad campaigns across platforms (Meta, LinkedIn, etc.)

✅ Developing creative assets—ad copy, graphics, videos, and CTAs

✅ Setting up audiences, lookalikes, and retargeting segments

✅ Managing campaign budgets, bids, and pacing

✅ Monitoring performance daily and optimizing for clicks, conversions, or leads

✅ A/B testing creative, copy, and targeting to improve ROI

✅ Tracking UTM parameters and integrating with your CRM

✅ Reporting on key metrics like CPL, ROAS, and engagement

✅ Collaborating with content and strategy teams for alignment

✅ Keeping campaigns fresh and relevant with regular updates

Sales Enablement

✅ Align Sales and Marketing Efforts through Strategic Content

✅ Implementing sales tools (CRM, enablement platforms, etc.) and ensuring adoption

✅ Collaborating with marketing to align messaging and lead quality

✅ Analyzing sales performance data to identify gaps and training needs

✅ Equipping reps with competitive intelligence and market insights

✅ Handling inbound inquiries and qualifying leads for sales readiness

✅ Setting and confirming appointments for AEs or closers

✅ Managing outbound cadences using CMR tools like HubSpot

✅ Updating CRM records with detailed notes and activity tracking

Organic Social Execution

✅ Creating social media assets (images, graphics, carousels, short videos)

✅ Writing and scheduling posts across all active platforms

✅ Managing hashtags, tagging, and publishing best practices

✅ Coordinating with internal stakeholders for reviews and approvals

✅ Monitoring post performance and flagging top content for reuse

✅ Engaging with followers and managing inbound DMs/comments

✅ Organizing content in a shared system for visibility and reuse

✅ Keeping brand voice and visual identity consistent across posts

✅ Ensuring everything runs on time, on brand, and on message