Trinity Building Systems Case Study

Strategy & Execution

Creative Format: Short-form video ad featuring compelling visuals of Trinity's home kits and the slogan "BUILD FAST."
Distribution Platform: Meta Ads (Facebook + Instagram)
Target Audience: Individuals interested in custom, eco-friendly home construction.

Key creative and delivery metrics:
- Video Plays: 49,822
- Video Average Play Time: 0:04 seconds
- Hook Rate (first 3 seconds): 34%
- Hold Rate (watching through 15 seconds): 61.29%
The ad hooked over one-third of viewers within the first 3 seconds—a critical benchmark for strong performance on Meta. Additionally, a 61.29% hold rate indicates the message resonated deeply with viewers, compelling them to stay engaged.

Results

Total Meta Leads: 272
Total Spend: $1,084.05
Cost Per Lead: $3.99
Benchmark Comparison: This cost is 34% lower than similar ad sets, which averaged $17.05 per lead.
Return Potential: With an average sale value of $650,000, even a small conversion rate from these leads would yield substantial revenue.

Conclusion

Trinity Building Systems successfully leveraged short-form video on Meta to dramatically undercut industry lead costs while generating a strong pipeline of potential customers. Their results showcase how high-quality creative and strategic ad targeting can drive major returns, even in high-ticket industries like custom home building.

Even a single conversion out of 272 leads would generate a 599x return on ad spend.

Organic Social Execution

✅ Building and maintaining a content calendar based on approved strategy

✅ Creating social media assets (images, graphics, carousels, short videos)

✅ Writing and scheduling posts across all active platforms

✅ Managing hashtags, tagging, and publishing best practices

✅ Coordinating with internal stakeholders for reviews and approvals

✅ Monitoring post performance and flagging top content for reuse

✅ Engaging with followers and managing inbound DMs/comments

✅ Organizing content in a shared system for visibility and reuse

✅ Keeping brand voice and visual identity consistent across posts

✅ Ensuring everything runs on time, on brand, and on message

Paid Social Execution

✅ Building and launching ad campaigns across platforms (Meta, LinkedIn, etc.)

✅ Developing creative assets—ad copy, graphics, videos, and CTAs

✅ Setting up audiences, lookalikes, and retargeting segments

✅ Managing campaign budgets, bids, and pacing

✅ Monitoring performance daily and optimizing for clicks, conversions, or leads

✅ A/B testing creative, copy, and targeting to improve ROI

✅ Tracking UTM parameters and integrating with your CRM

✅ Reporting on key metrics like CPL, ROAS, and engagement

✅ Collaborating with content and strategy teams for alignment

✅ Keeping campaigns fresh and relevant with regular updates

Lead Funnel Execution

✅ Designing strategic lead generation funnels tailored to your audience

✅ Mapping the full journey from first touch to conversion

✅ Creating landing pages, forms, and thank-you flows

✅ Writing and building email nurture sequences

✅ Setting up automation workflows for follow-up and segmentation

✅ Integrating with CRM and attribution tools for full visibility

✅ A/B testing page layouts, copy, and CTAs to improve conversion rates

✅ Ensuring mobile responsiveness and fast load times

✅ Connecting paid, organic, and outbound channels to the funnel

✅ Reporting on funnel performance and making data-driven adjustments

Sales Enablement

✅ Make outbound calls, send emails, and engage with prospects via CRM tools to schedule sales appointments.

✅ Qualify leads by understanding customer needs, timelines, and decision-making processes.

✅ Re-engage and nurture cold or dormant leads through follow-up campaigns.

✅ Meet or exceed daily/weekly KPIs such as number of calls, appointments booked, and conversion rates.

✅ Provide regular reports on outreach progress and lead pipeline status to management.

✅ Collaborate closely with the sales team to hand off warm leads and ensure smooth follow-ups.

✅ Follow call scripts and adapt communication styles to match the prospect's tone and interest level.

Campaign Case Study